Our man is now in Byron Bay, New South Wales

As you can see, he's joined by two other chaps. One claims to be named James (left) and one apparently named Jamie (right), although I have no way of verifying this. With our James in the middle, that's a lot of similar names crammed into one photo. Perhaps that's what they're finding so amusing? They certainly seem full of it.

Is the Big Hutch Blog legally entitled to be publishing photos of two complete strangers online without their permission? Who knows.

Back to the matter at hand, Byron Bay is famous for its surfing, and was 'discovered' in 1770 by English explorer James Cook; yet another James to add to the suspiciously long list of J-Dogs.

Other famous James's include James Brown, Jesse James, James Van Der Beek and, confusingly, Gordon Brown.